PRODUCT

 What are the primary benefits of using Serum Foundation?

• Foundation with serum science for a flawless finish.
• Lightweight foundation with a healthy-looking glow.
• Flexible shades for a wide range of skin tones.

Are any ingredients or technologies in Serum Foundation exclusive?

Yes. The extracts from White Chia Seed and Pomegranate, plants grown on our Nutrilite™ farms, are exclusive to Amway^TM brands.

How is this foundation different from Artistry Youth Xtend™ Lifting Smoothing Foundation?

Artistry Future Glow™ Serum Foundation includes skin-loving tech with the Phyto-L Complex delivering ingredients derived from plants grown on Nutrilite™ farms. Its lightweight yet nourishing, hydrating texture reflects the latest trends in face makeup.

What is the technology that makes Serum Foundation so advanced?

In addition to makeup technology, Serum Foundation includes the Phyto-L Complex. This skincare technology effectively delivers ingredients derived from plants grown on Nutrilite™ farms to the skin’s surface. It helps the formula to provide antioxidation and brightening benefits with ingredients derived from plants grown on Nutrilite farms.

What type of coverage does Serum Foundation provide?

Serum Foundation provides sheer to medium coverage which is buildable. The formula blends easily, so the foundation can be customized to your needs from a tinted-moisturizer effect to flawless medium coverage.

Was consumer testing done and what were the results?

Yes. We gave 109 people one week to experience Artistry Future Glow™ Serum Foundation.

• 88% said it feels weightless on the skin.
• 90% said it is comfortable to wear.
• 89% said it provides buildable coverage.

What does "SKINIFICATION" mean and how does Artistry approach it?

It's makeup and skincare in one. Makeup formulas traditionally address skin’s appearance through the properties of the makeup itself, for example, by literally covering up discolorations with pigments. And that is still an effective approach. But today’s foundation consumer is looking for skincare benefits in their makeup. Within the industry, this is known as the “skinification” of makeup—the desire for traditional skincare benefits to be included in makeup products. Fortunately, Artistry™ skincare experts have identified ingredients and technologies to address these factors, and improve skin’s appearance. The success and performance of collections like Artistry Skin Nutrition™ skincare demonstrates the brands’ expertise. We believe Artistry Future Glow™ Serum Foundation is the ideal “makeup plus skincare” product. By combining plant-based ingredients, advanced skincare technology and our proven makeup know-how, we’ve created a perfect pairing of makeup and skincare in one.

Which skin types is Serum Foundation best suited for?

Serum Foundation is designed for all skin types. The hydrating formula is ideal for normal-to-dry skin.

Is Serum Foundation safe to use on my skin?

Serum Foundation is dermatologist and allergy tested. In addition, it is non-comedogenic and non-acnegenic.

Does Serum Foundation follow Artistry™ Clean formulation standards?

Yes. As with all Artistry™ brand products, Serum Foundation meets the Artistry™ Clean standards. It has been formulated with no mineral oil, parabens, phthalates or any of the over 1,700 other ingredients on our No-No List.

Does Serum Foundation contain parabens or other often-asked-about ingredients?

No. Serum Foundation has been effectively preserved without the use of parabens. It can be classified as paraben-free. In addition, Serum Foundation is formulated with no cyclic silicones, sulfate surfactants, mineral oil, phthalates or talc, and does not include animal-derived ingredients.

Was Serum Foundation tested on animals?

No, the Artistry^TM brand opposes animal testing and the new Artistry Future Glow^TM Serum Foundation is not tested on animals.

Does Serum Foundation contain any animal-derived ingredients?

No. Serum Foundation is free from animal-derived ingredients and Registered with The Vegan Society.

What is the shelf life of Serum Foundation, and how long can I use it after opening?

The shelf life of the unopened product is 2 and a half years (30 months). Once the product is opened, we recommend that it be used within 12 months to ensure full product efficacy. NOTE: If you haven’t used Serum Foundation in a while, be sure to shake well before use, as the formula can become separated over time.

How should Serum Foundation be stored?

Artistry™ makeup should be stored in a cool, dry place, out of direct light. Avoid excessive heat, and avoid freezing and thawing the product.

Is the Serum Foundation packaging recyclable?

The bottle is recyclable (where appropriate recycling facilities are available; check locally). The carton is printed on FSC-certified paper and is recyclable (where appropriate recycling facilities are available; check locally).

PRODUCT USE

Can I use Serum Foundation on top of my Artistry Skin Nutrition™ moisturizer with SPF30?

Yes! Serum Foundation and your Artistry Skin Nutrition™ UV products can be used together. To avoid the foundation from streaking, allow the sunscreen formula to fully absorb before applying Serum Foundation.

Can I use Serum Foundation with my current Artistry™ makeup routine?

Yes! Make Serum Foundation an essential part of your daily makeup routine. It should be applied after your primer or sunscreen, and before your concealer, powder or powder foundation.

How do I choose the right shade of Serum Foundation?

Check out the Artistry™ Virtual Beauty App to virtually try on shades to narrow down the selection.

PACKAGE DESIGN

How much should you pump for one application?

We suggest using one or two pumps on the back of your hand. However, apply as much or as little product as you need to create the look you want.

How many pumps do I need before the product comes out for the first time?

Typically, the pump will require five to ten pumps for the product to begin dispensing.

It’s easy to customize the look by changing up your technique:

• Sheer, Tinted-Moisturizer Effect: Apply one pump to the back of hand to warm it. Then, using your fingertips, apply by working from the center of face, blending outward towards the hairline. Remember to start with a small amount and apply until the desired amount of coverage is achieved.
• Dewy Sheer-to-Medium Coverage: Apply one pump to the back of hand to warm it. Take product from the back of hand with a damp makeup sponge. Bounce foundation onto the skin, moving from the center of the face and working towards hairline. Finish by pressing sponge over the cheekbones, forehead, nose and chin.
• Flawless Medium Coverage: Apply one pump to the back of hand to warm it. Apply foundation using a foundation brush. Start in the center of the face and sweep foundation out towards hairline.