What is Amway? What does Amway do?

Whether you’ve known about Amway for a long time or recently learned of the health and wellbeing company, you likely have some questions. Despite the fact that Amway has been around since 1959, many people still wonder: How does Amway work? What does Amway do?

Let’s start with the basics of direct selling. Amway is a direct selling company. In fact, Amway is the number one direct selling company in the world. Direct selling is a popular, longstanding business model where people sell products or services directly to customers. They are interacting directly with consumers – person to person – in a nonretail environment.

Low-risk opportunity to own a business

Direct selling is also a low-risk way for people to become entrepreneurs. Distributors – or in the case of Amway, Independent Business Owners or IBOs – sell a company’s products to customers without the worry of the typical overhead costs that come with entrepreneurship like infrastructure, product development, warehousing and shipping.

The direct selling company takes care of all of that. As a result, distributors can focus on building a sustainable business while enjoying the flexibility of entrepreneurship. They have the flexibility to manage their business how they want, including setting their own hours and expectations – things that are very popular in the current gig economy.

At Amway, there is no registration fee for new Independent Business Owners and no inventory requirements. After the first year, there is a small annual renewal fee. Nearly 290,000 people in the U.S. and more than 1 million across the world are registered Amway IBOs, selling high quality products to customers in more than 100 countries and territories.

Amway products: What does Amway sell?

Amway offers nearly 400 industry leading health and wellbeing products and solutions supported by nearly 800 science and innovation experts who are always looking for ways to improve them with a focus on quality and sustainability. They choose ingredients consciously and look for ways to reduce the environmental footprint in design and packaging.

Amway’s scientists are assisted by a team of Scientific Advisors who are experts in health, wellness, nutrition and skincare and provide connections to the latest research and innovation in their fields. The result is a collection of safe, effective products that are good for people and good for the world.

• The Nutrilite™ brand offers clean, plant-based vitamins, supplements and organics using ingredients made from plants grown on certified organic Nutrilite farms or partner farms.

• Artistry™ skin care and makeup supports healthy looking skin with clean beauty products and traceable botanical ingredients to help people look and feel their best.
• Amway’s personal care category covers oral care, body care and hair care, all with plant-based goodness.
• XS™ sports and fitness products help people fuel and optimize their fitness journey.
• And people can support a healthy home with eSpring™ water purifiers, Atmosphere Sky™ air purifiers, iCook™ kitchenware and Amway Home™ cleaning products.

How does Amway work: Making money with Amway

Amway Independent Business Owners earn money in three different ways, all connected to selling products to customers. Each product comes with a base price and suggested retail price, but IBOs can set their own retail prices. The difference between Amway’s base price and the retail markup is profit.

The second way to earn money with Amway is through monthly bonuses. These bonuses are based on the quantity and value of the products sold by the IBO each month. The higher the sales volume, the more money can be earned.

The third way IBOs can earn money with Amway is when others they have sponsored into the business also sell products to customers. The sales volumes of those products can add up to a second monthly bonus.

As IBOs continue to work at their businesses and see results, they may become eligible for discretionary incentives based on reaching various sales milestones. These could be cash awards or business trips. For those who register as an IBO and dedicate time to building their business, Amway can be a rewarding experience. How much is earned depends on the results generated.

Support and protections for Amway IBOs and customers

Amway believes IBOs are in business for themselves, but never by themselves. When people become Amway Independent Business Owners, they have the entire Amway operation behind them working to set them up for more success.

That includes free training and education, innovative tools and technology to help build a business, reliable customer service for IBOs and consumers and a commitment to ethical practices through strict Rules of Conduct that ensures the integrity of the business is protected. All representations of the business, earning potential and any claims about products must be truthful, accurate, realistic and not misleading.

Amway also offers some of the strongest consumer protections in the industry. The company stands behind its products with a 100% satisfaction guarantee through the Amway Promise. If a customer decides they are not completely satisfied, the Amway return policy states that they can return a product within the designated timeframe for an exchange or refund.

Want to learn more about the Amway opportunity? Read additional articles on Amway Insider or go to the Start a Business page.